Sociology professor to present at next Faculty Forum
Jennifer Parker Talwar, Ph.D., associate professor of sociology at Penn State Lehigh Valley, will present a talk on "Entrepreneurialism and the Cultural Anchoring of 'American' Small Business Growth: The Importance of Ethnic Social Structures to Modern Norms of Corporate Efficiency" at the next Faculty Forum lecture at 1 p.m. on February 23 in room 302 at the campus in Center Valley.
During her presentation, Talwar will discuss her research which argues the significance of ethnic resource mobilization to certain corporate restructuring and growth trends in the mainstream economy of the United States. She will also discuss how immigrant entrepreneurs have come to dominate U.S. based franchise ownership, and how this population has been integral to the changing franchisor-franchisee relationship, franchise operation procedures, and consumer marketing strategies.
"Immigrants' liberal legal access to business ownership in the United States has always encouraged entrepreneurship," says Talwar. "But the flow into franchising, specifically, is a relatively recent phenomenon, and parallels the biggest growth in the retail and restaurant economy in U.S. history."
This research stems from a postdoctoral fellowship with the SSRC (Social Science Research Council), International Migration Program.
This lecture is free and open to the public. For more information, please contact University Relations at (610) 285-5067 or e-mail firstname.lastname@example.org.