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Proficiency in various types of communication is becoming increasingly important in today’s corporate work environment.  The 15-credit Corporate Communication certificate is designed to offer post-baccalaureate professionals the ability to sharpen their communication skills.

Required Courses

CAS 352 - Organizational Communication

This course examines the function and structure of communication in both formal and informal situations.

MKTG 301 - Principles of Marketing

Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment.

MKTG 310 - Public Relations and Marketing

Examination of the role of public relations in a company's efforts to manufacture and market its products and services.

CC 402 - The Media and Public Relations

Publicity strategies involving a variety of media resources.

ENGL 420 - Writing for the Web

Analysis and composition of informative, persuasive, and "creative" Web texts, based on rhetorical principles; no prior Web writing experience required.

More Information

For more information about this program, contact:

Robert Wolfe
Faculty Program Coordinator
610-285-5125 | rtw13@psu.edu

 

 

Penn State Lehigh Valley
Continuing Education and
Outreach

2809 Saucon Valley Road
Center Valley, PA 18034-8447

Phone: 610-285-5000
Fax: 610-285-5256

DIRECTIONS TO
CENTER VALLEY
CAMPUS



The Penn State Center @ Overlook Park

445 Hanover Avenue
Allentown, PA 18109

Phone: 610-841-5330
Fax: 610-841-3310

DIRECTIONS TO THE
PENN STATE CENTER
@ OVERLOOK PARK