Proficiency in various types of communication is becoming increasingly important in today’s corporate work environment. The 15-credit Corporate Communication certificate is designed to offer post-baccalaureate professionals the ability to sharpen their communication skills.
CAS 352 Organizational Communication - This course examines the function and structure of communication in both formal and informal situations.
MKTG 301 Principles of Marketing - Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment.
MKTG 310 Public Relations and Marketing - Examination of the role of public relations in a company's efforts to manufacture and market its products and services.
CC 402 The Media and Public Relations - Publicity strategies involving a variety of media resources.
ENGL 420 Writing for the Web - Analysis and composition of informative, persuasive, and "creative" Web texts, based on rhetorical principles; no prior Web writing experience required.
For more information, contact Diane McAloon at 610-285-5066 or firstname.lastname@example.org
Penn State Lehigh Valley
2809 Saucon Valley Road
Center Valley, PA 18034-8447
The Penn State Center @ Overlook Park
445 Hanover Avenue
Allentown, PA 18109