Home Campus Directory | A-Z Index

Proficiency in various types of communication is becoming increasingly important in today’s corporate work environment.  The 15-credit Corporate Communication certificate is designed to offer post-baccalaureate professionals the ability to sharpen their communication skills.

REQUIRED COURSES

CAS 352 Organizational CommunicationThis course examines the function and structure of communication in both formal and informal situations.

MKTG 301 Principles of MarketingFocuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment.

MKTG 310 Public Relations and MarketingExamination of the role of public relations in a company's efforts to manufacture and market its products and services.

CC 402 The Media and Public RelationsPublicity strategies involving a variety of media resources.

ENGL 420 Writing for the WebAnalysis and composition of informative, persuasive, and "creative" Web texts, based on rhetorical principles; no prior Web writing experience required.


For more information, contact Diane McAloon at 610-285-5066 or dmcaloon@psu.edu

 

 

Penn State Lehigh Valley
Continuing Education

2809 Saucon Valley Road
Center Valley, PA 18034-8447

Phone: 610-285-5000
Fax: 610-285-5256

DIRECTIONS TO
CENTER VALLEY
CAMPUS



The Penn State Center @ Overlook Park

445 Hanover Avenue
Allentown, PA 18109

Phone: 610-841-5330
Fax: 610-841-3310

DIRECTIONS TO THE
PENN STATE CENTER
@ OVERLOOK PARK