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Major Overview

The Penn State Lehigh Valley Bachelor of Arts in Corporate Communication prepares students for public information and media relations positions in profit and non-profit organizations. The program is distinguished by its cross-disciplinary course work in business, information systems, human behavior, and oral, written, and visual communication. In addition, there is a required field experience. The B.A. provides a broad foundation in business principles, including team projects and problem solving; ethics; oral, written and visual communication skills; and psychology. The major is designed to prepare students for a variety of career fields including human resources, public relations, training and development, and public information.

Corporate communicators are more than just writers; they are highly skilled professionals in the arts of planning, problem solving, and persuading, with a sharp understanding of their audiences' needs, tastes, and interests. They know how to craft the right message and send it to the right audience at the right time.

Consider also the findings of a NACE survey of what specific skills employers look for in new college graduates:

Top 10 Personal Qualities Employers Seek

  1. Communication skills
  2. Motivation/initiative
  3. Teamwork skills
  4. Leadership skills
  5. Academic achievement/grade-point average
  6. Interpersonal skills
  7. Flexibility/adaptability
  8. Technical skills
  9. Honesty/integrity
  10. (tie) Work ethic
  11. (tie) Analytical/problem-solving skills

*Your degree in corporate communication will position you for a career where being a professional communicator is an essential part of the job. 

Career Opportunities for Graduates

  • Account Executive
  • Hospitality Manager
  • Sales Representative
  • Editorial Assistant
  • Advertising Manager
  • Personnel Specialist
  • Writer/Author
  • Association Administrator
  • Presenter
  • Special Events Coordinator
  • Political Aide
  • Promotions Manager
  • Speech Writer
  • Consumer Affairs Specialist
  • Sportscaster
  • Public Information Officer
  • Communications Director
  • Public Relations Specialist
  • Radio/TV Announcer
  • Technical Writer
  • Telemarketing Specialist
  • Customer Service Rep.
  • Fund Raiser
  • Training & Development
  • Specialist Events Planner
  • Youth Worker
  • Media Manager Recruiter
  • Market Research Analyst
  • Community Action Director
  • Recreation/Attractions Manager
  • Campaign Manager
  • Development Director
  • Advertising Copywriter

 

For more information, contact the program coordinator:

Robert Wolfe
610-285-5125
rtw13@psu.edu

 



 


For admissions information, contact the Lehigh Valley Admissions Office at 610-285-5051.